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Job Title: Data Collection Specialist – SayPro Marketing Analytics

Department: Marketing Analytics Team

Reports To: SayPro Marketing Analytics Manager

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Job Overview:

As a Data Collection Specialist for SayPro, your primary responsibility will be to gather, analyze, and report on performance data from SayPro’s digital platforms. You will play a crucial role in tracking the effectiveness of our social media and content marketing strategies, ensuring that performance metrics are accurately collected and documented for reporting purposes. You will work closely with the SayPro Marketing team to ensure that data is readily available for performance analysis and strategic decision-making.

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Key Responsibilities:

1. Extract Performance Data:
   • Collect performance metrics from all of SayPro’s platforms, including social media accounts (Facebook, Instagram, Twitter), blogs, email campaigns, and other content channels.
   • Focus on key performance indicators (KPIs) such as engagement rates, reach, clicks, impressions, conversions, and follower growth.
   • Retrieve data from internal and external analytics tools (e.g., Google Analytics, Facebook Insights, Instagram Insights, Twitter Analytics, etc.).
   • Ensure that data is collected on a regular schedule (daily, weekly, or monthly) as per the requirements set by SayPro’s Marketing Department.
2. Monthly Data Extraction (SayPro Monthly SCMR-4):
   • Gather and organize performance data as outlined in the SayPro Monthly SCMR-4 report.
   • Provide detailed insights into the performance of all posts across various platforms, identifying trends, opportunities, and areas for improvement.
   • Consolidate all data into an easy-to-understand format (e.g., spreadsheets or reports) that can be quickly reviewed by the marketing team.
   • Assist in interpreting performance metrics to help evaluate the impact of ongoing campaigns and promotions.
3. Quarterly Post Analytics and Tracking:
   • Ensure that the SayPro Quarterly Post Analytics and Tracking Report is compiled at the end of each quarter.
   • Aggregate and summarize data for all SayPro posts across social media platforms, blog posts, and other content channels.
   • Track long-term trends in content performance to help guide future content strategies and decisions.
   • Provide actionable insights and recommendations based on the quarterly performance analysis.
4. Data Maintenance and Accuracy:
   • Ensure that all collected data is accurate and up-to-date.
   • Regularly verify data sources and cross-check information to ensure consistency and eliminate errors.
   • Maintain a structured and organized database of past reports and performance data for future reference.
5. Collaboration with Marketing Teams:
   • Work closely with the SayPro Marketing Team to understand the goals of ongoing campaigns and the key metrics they need to track.
   • Assist the team by providing quick access to performance data for time-sensitive campaigns.
   • Be available for ad-hoc data requests, ensuring that marketing teams can access the necessary data for decision-making.
6. Reporting and Presentation:
   • Create visual representations of data (e.g., charts, graphs, tables) for easy communication of performance results.
   • Help prepare reports and presentations for internal stakeholders, summarizing key takeaways from the data and offering insights for future marketing strategies.
   • Contribute to monthly, quarterly, and yearly reports with a focus on data-driven storytelling.

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Skills and Qualifications:

• Education: A Bachelor’s degree in Marketing, Data Analytics, Business, or related field is preferred.
• Experience: 1-2 years of experience in data collection, social media analytics, or digital marketing is a plus.
• Technical Skills:
  • Proficiency in using analytics tools such as Google Analytics, Facebook Insights, Instagram Insights, Twitter Analytics, and similar platforms.
  • Strong experience with data management tools like Excel, Google Sheets, or any CRM and content management systems.
  • Familiarity with content tracking software and reporting tools (e.g., Hootsuite, Buffer, SEMrush, etc.) is an advantage.
• Analytical Mindset: Strong ability to interpret data, identify trends, and provide actionable insights.
• Attention to Detail: Precision in handling and analyzing large volumes of data.
• Communication Skills: Ability to present data and insights clearly and concisely, both in written reports and presentations.

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Key Performance Indicators (KPIs):

• Timeliness and accuracy of data collection.
• Quality and clarity of monthly and quarterly reports.
• Responsiveness to data requests and ad-hoc analysis requests.
• Consistency in tracking and reporting on key metrics (engagement, reach, impressions, etc.).
• Contribution to actionable insights based on collected data.

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Tasks and Workflow:

• Daily Tasks:
  • Monitor social media platforms and other content channels for performance updates.
  • Collect and update data from all relevant platforms and ensure it’s stored in the correct format.
• Weekly Tasks:
  • Review performance trends from the previous week and generate preliminary insights for the marketing team.
  • Provide support to ongoing campaigns by delivering timely data and insights.
• Monthly Tasks:
  • Compile and prepare the SayPro Monthly SCMR-4 report.
  • Conduct analysis of performance trends across all content and provide detailed performance metrics to the marketing team.
• Quarterly Tasks:
  • Assist in the preparation of the SayPro Quarterly Post Analytics and Tracking report.
  • Perform a deeper dive into long-term trends and analyze the effectiveness of various campaigns and content strategies.

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Conclusion:

The Data Collection Specialist for SayPro will play a vital role in ensuring that performance data is accurately collected and reported. This role directly supports SayPro’s marketing teams by providing valuable insights and allowing the company to optimize its content and social media strategies based on data-driven decisions.