SayPro Job Description: Content Creation

Position: Content Creator
Department: Marketing
Location: SayPro Office
Reports To: Marketing Manager
Employment Type: Full-time/Part-time

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Job Overview:

SayPro is looking for a creative and detail-oriented Content Creator to join our marketing team. This position requires writing, editing, and developing various types of content including articles, blogs, summaries, and guides that are aligned with the posts on the SayPro website. As part of the content creation team, you will be responsible for producing high-quality, engaging, and SEO-friendly content that supports SayPro’s marketing strategy and promotes the company’s products and services.

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Key Responsibilities:

1. Content Development for Website:
   • Write Articles & Blogs: Create insightful and informative articles and blog posts directly related to the content published on the SayPro website. Topics should be engaging, industry-relevant, and reflect SayPro’s core mission and services.
   • Summarize Key Reports & Data: Develop summaries of key reports, market trends, and research data, especially those linked to the SayPro Monthly January SCMR-4 and SayPro Quarterly Post. These summaries should present complex information in a clear and accessible way for various audiences.
   • Write Guides: Develop comprehensive and user-friendly guides that provide readers with actionable insights, best practices, and tips related to SayPro’s services and industry. These guides should be structured to facilitate both novice and expert-level understanding.
2. Content Strategy Alignment:
   • Ensure all content aligns with the SayPro Marketing Royalty SCMR strategy, staying true to the company’s brand tone, voice, and mission. Collaborate with the marketing team to ensure content supports broader marketing goals and objectives.
   • Align content creation with the latest marketing campaigns and product/service updates, as per the quarterly strategy outlined in SayPro Quarterly Post and other related SayPro marketing materials.
3. SEO Optimization:
   • Implement effective SEO strategies within your content to improve visibility and search engine rankings. Use keyword research tools to incorporate high-ranking keywords and optimize content for both search engines and user engagement.
   • Optimize on-page SEO elements such as meta descriptions, header tags, and alt text for images, ensuring content is search-friendly and accessible to a wider audience.
4. Content Review & Editing:
   • Regularly proofread and edit content for grammar, clarity, and consistency. Ensure all content adheres to SayPro’s style guide, is error-free, and is presented in a professional tone.
   • Collaborate with team members to gather feedback and refine content, ensuring it meets quality standards and the needs of the target audience.
5. Social Media & Marketing Integration:
   • Support the integration of content across various marketing channels such as social media, email newsletters, and promotional materials. Ensure all content is tailored to the specific needs and nuances of each platform.
   • Assist in drafting social media posts, captions, and teasers based on blog articles, reports, and other published content.
6. Content Performance Monitoring:
   • Regularly track the performance of published content using analytics tools. Evaluate metrics such as page views, time on page, bounce rates, and social shares to assess the impact of content.
   • Use insights from performance data to suggest improvements for future content and optimize content strategy.
7. Collaborate with Cross-Functional Teams:
   • Work closely with the design, video, and marketing teams to ensure content is visually appealing and fits within the overall brand guidelines.
   • Coordinate with product teams to create content that accurately reflects the company’s product offerings, updates, and announcements.

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Skills & Qualifications:

• Education: Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.
• Experience: At least 2 years of content writing experience, preferably in a digital marketing or business-to-business (B2B) setting. Experience with SEO is a plus.
• Writing Skills: Excellent writing, editing, and proofreading skills with a keen eye for detail. Ability to create content that is clear, engaging, and informative.
• SEO Knowledge: Strong understanding of SEO principles and how to apply them to create optimized content.
• Research Skills: Ability to conduct thorough research and translate complex topics into clear and engaging content.
• Time Management: Strong organizational skills with the ability to manage multiple projects and meet deadlines.
• Technical Skills: Familiarity with content management systems (CMS), Google Analytics, and SEO tools such as SEMrush or Moz.
• Communication Skills: Excellent communication and interpersonal skills to effectively collaborate with team members and cross-functional teams.

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Desirable Traits:

• Creative thinker with the ability to generate new ideas for content.
• Detail-oriented and able to adhere to brand guidelines while being flexible in tone and writing style.
• Self-motivated with a passion for storytelling and creating compelling content.
• Knowledge of the industry and trends related to SayPro’s focus areas (e.g., business services, technology, marketing).

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Compensation & Benefits:

• Competitive salary based on experience
• Health benefits (medical, dental, and vision)
• Paid time off (PTO)
• Opportunities for career development and growth within the company
• Flexible work environment

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How to Apply:

Interested candidates should submit a resume along with a portfolio of writing samples or links to published articles. Please include a cover letter outlining your experience and why you would be a great fit for the Content Creator role at SayPro.