SayPro Job Description: Content Performance Tracking Specialist

Position: Content Performance Tracking Specialist
Department: Marketing
Location: SayPro Office
Reports To: Marketing Manager
Employment Type: Full-time/Part-time

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Job Overview:

SayPro is seeking a Content Performance Tracking Specialist to join our marketing team. This role is focused on tracking, analyzing, and reporting the performance of all content distributed across digital channels. By closely monitoring metrics such as clicks, views, and interactions, you will gather valuable insights to help improve the effectiveness of future content and marketing campaigns. Your work will directly influence the optimization of content strategies and the ability to connect with our target audience.

You will collaborate with the content, marketing, and analytics teams to ensure that the performance of each content piece is accurately measured and used to refine content creation, distribution, and engagement strategies.

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Key Responsibilities:

1. Monitor Content Performance:
   • Track Key Metrics: Regularly monitor the performance of content across all channels, including clicks, views, shares, comments, time on page, and conversions. Use platforms like Google Analytics, social media insights, and content management systems to track these metrics.
   • Engagement Monitoring: Analyze how users are interacting with content by tracking metrics such as click-through rates (CTR), bounce rates, social media shares, and comment volume. This will help assess the level of user engagement.
   • Traffic Analysis: Track where traffic is coming from, whether it’s organic search, social media, email campaigns, or referral sites, to determine the most effective traffic sources for content.
2. Data Collection and Reporting:
   • Compile Performance Reports: Create regular reports summarizing the performance of different content types (blog posts, social media updates, emails, videos, etc.) and provide insights into how well content is meeting key performance indicators (KPIs).
   • Interpret Data: Use data analytics tools to interpret performance results, identifying trends, strengths, and areas for improvement. Report on metrics such as impressions, clicks, engagement rates, and conversion rates.
   • Provide Actionable Insights: Offer recommendations on how to improve content based on the performance data. Suggest areas where content can be enhanced, redistributed, or further promoted for better performance.
3. Content Optimization:
   • A/B Testing: Conduct A/B tests on different aspects of content (e.g., headlines, images, CTAs) to determine what resonates most with the target audience. Use these results to optimize content for better engagement and conversion.
   • SEO Analysis: Track and analyze how content is performing in search engines. Assess keyword rankings, organic traffic, and other SEO-related metrics. Collaborate with the SEO team to make necessary adjustments to improve content discoverability.
   • Optimize Engagement Strategies: Based on performance data, refine engagement strategies (e.g., timing of posts, frequency of posts, type of content) to improve user interactions and responses.
4. Content Improvement Recommendations:
   • Identify Content Gaps: Use performance data to identify areas where content is lacking or not resonating with the audience. Recommend new topics, content formats, or additional resources to fill these gaps.
   • Refine Content Creation: Work closely with the content team to help refine content creation based on user feedback and performance data. Provide suggestions on content adjustments to better meet audience needs and preferences.
   • Engagement Tactics: Recommend specific tactics, such as incorporating more calls-to-action (CTAs), adding interactive elements, or adjusting content structure, to improve future content performance.
5. Monitor Content Lifecycle:
   • Track Long-Term Content Performance: Monitor the long-term performance of older content and track how it continues to engage users over time. Identify top-performing evergreen content and explore ways to repurpose it or give it renewed visibility.
   • Content Updates and Repurposing: Based on performance data, identify content that may need updating or refreshing. Repurpose high-performing content into different formats (e.g., turning a blog post into an infographic or video) to extend its lifespan and reach new audiences.
6. Collaboration and Communication:
   • Collaborate with the Content Team: Work with content creators to help understand performance data and guide improvements to future content. Provide regular feedback on how well different types of content are performing and where there may be opportunities for growth.
   • Engage with the Marketing Team: Collaborate with the broader marketing team to ensure that performance insights are integrated into overall marketing strategies, ensuring consistency and alignment across all campaigns.
   • Stakeholder Reporting: Communicate insights and performance findings to senior management and stakeholders, ensuring they are informed about content effectiveness and areas for improvement.
7. Continuous Learning and Adaptation:
   • Stay Updated on Trends: Keep up with the latest trends in content performance tracking, analytics tools, and digital marketing to continuously improve tracking strategies and stay ahead of industry developments.
   • Use New Tools and Methods: Explore and implement new tools and technologies for performance tracking, ensuring the team is utilizing the best available resources for content analysis.

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Skills & Qualifications:

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience: At least 2 years of experience in content performance tracking, digital marketing, or analytics.
• Data Analysis Skills: Strong analytical skills and experience using web analytics tools (Google Analytics, Adobe Analytics, etc.) and social media insights (Facebook Insights, Twitter Analytics, etc.).
• Content Management Tools: Familiarity with content management systems (CMS) such as WordPress, HubSpot, or similar tools.
• SEO Knowledge: Understanding of SEO principles and tools to assess how content is performing in search engines (e.g., keyword rankings, organic traffic).
• Attention to Detail: Ability to spot trends, patterns, and outliers in data, with a keen eye for detail in tracking performance metrics.
• Communication Skills: Excellent communication skills to convey complex performance data and insights in an understandable, actionable way to both creative and non-technical teams.
• Project Management: Ability to manage multiple projects and content tracking tasks while staying organized and meeting deadlines.

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Desirable Traits:

• Results-Oriented: A strong drive to achieve measurable outcomes and continuously improve content performance.
• Adaptable: Willing to quickly adapt strategies based on real-time data and changing audience behavior.
• Problem Solver: Ability to identify performance issues and come up with creative solutions to improve content effectiveness.
• Collaborative: Strong team player who enjoys working closely with content creators, marketers, and other stakeholders.

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Compensation & Benefits:

• Competitive salary based on experience
• Health benefits (medical, dental, and vision)
• Paid time off (PTO)
• Opportunities for career development and growth within the company
• Flexible work environment

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How to Apply:

Interested candidates should submit a resume along with a cover letter detailing their experience with content performance tracking and how they have successfully improved content strategies based on performance insights. Please include any relevant examples of past projects or campaigns you’ve worked on.