SayPro Monthly Archive Page Performance Report

Report Period: [Month, Year]

1. Overview

This report provides an in-depth analysis of SayPro’s category archive pages’ performance for the given month. It includes key performance indicators (KPIs) such as traffic, bounce rates, engagement metrics, and user interactions.

---

2. Key Performance Indicators (KPIs)

2.1 Traffic Analysis

• Total Page Views: [Number]
• Unique Visitors: [Number]
• Sessions: [Number]
• Average Session Duration: [Time]
• Traffic Sources:
  • Organic Search: [Percentage]
  • Direct: [Percentage]
  • Referral: [Percentage]
  • Social Media: [Percentage]
  • Paid Campaigns: [Percentage]

2.2 Bounce Rate

• Overall Bounce Rate: [Percentage]
• Bounce Rate by Traffic Source:
  • Organic Search: [Percentage]
  • Direct: [Percentage]
  • Referral: [Percentage]
  • Social Media: [Percentage]
  • Paid Campaigns: [Percentage]

2.3 User Engagement

• Average Time on Page: [Time]
• Pages per Session: [Number]
• Scroll Depth (Percentage of users scrolling beyond 50% of the page): [Percentage]
• Number of Comments (if applicable): [Number]
• Social Shares: [Number]

2.4 Conversion Metrics

• Call-to-Action Clicks: [Number]
• Form Submissions: [Number]
• Newsletter Sign-ups: [Number]
• Purchases/Lead Conversions (if applicable): [Number]

---

3. Performance Comparison

3.1 Month-over-Month Comparison

• Traffic Growth: [Increase/Decrease Percentage]
• Bounce Rate Change: [Increase/Decrease Percentage]
• Engagement Change: [Increase/Decrease Percentage]
• Conversion Rate Change: [Increase/Decrease Percentage]

3.2 Year-over-Year Comparison (if applicable)

• Traffic Growth: [Increase/Decrease Percentage]
• Bounce Rate Change: [Increase/Decrease Percentage]
• Engagement Change: [Increase/Decrease Percentage]
• Conversion Rate Change: [Increase/Decrease Percentage]

---

4. Top Performing Archive Pages

• Page 1: [URL] – [Traffic] – [Bounce Rate] – [Engagement]
• Page 2: [URL] – [Traffic] – [Bounce Rate] – [Engagement]
• Page 3: [URL] – [Traffic] – [Bounce Rate] – [Engagement]

---

5. Underperforming Archive Pages & Recommendations

• Page 1: [URL] – [Issue Identified] – [Recommended Action]
• Page 2: [URL] – [Issue Identified] – [Recommended Action]
• Page 3: [URL] – [Issue Identified] – [Recommended Action]

---

6. Action Plan for Next Month

• SEO Enhancements: [Actions to improve search visibility]
• Content Improvements: [Changes in content strategy]
• User Experience Enhancements: [Navigation, layout, or speed improvements]
• Conversion Optimization: [Strategies to improve lead generation and actions taken by users]

---

7. Conclusion

A summary of the key findings, takeaways, and next steps based on the insights gained from this report.

---

8. Appendix

• Data Sources: Google Analytics, Search Console, Heatmap Tools, CRM, etc.
• Additional Notes: Any relevant insights or comments.

Prepared by: [Name]
Date: [Report Date]
Reviewed by: [Reviewer Name]