SayPro Post Evaluation

Measure Reach & Impressions

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Objective:

To evaluate the visibility of SayPro’s content by measuring Reach and Impressions across digital platforms—helping to understand audience exposure and content frequency.

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Definitions:

• Reach:
  The total number of unique users who saw SayPro’s content. Example: If 3,000 individual users viewed a SayPro Instagram post, the reach is 3,000.
• Impressions:
  The total number of times SayPro’s content was displayed, regardless of whether it was clicked or viewed by the same user more than once. Example: If 1 user sees a SayPro Facebook ad 5 times, that counts as 5 impressions.

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Why It Matters for SayPro:

• Indicates how far and wide SayPro’s message is spreading.
• Helps evaluate content visibility over time and across campaigns.
• Differentiates between unique exposure (Reach) and total exposure frequency (Impressions).
• Supports decisions on budget allocation, content scheduling, and audience targeting.

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Measurement Tools:

Platform	Where to Find Reach & Impressions
Facebook	Meta Business Suite → Post Insights
Instagram	Insights Tab → Reach & Impressions per Post
Twitter (X)	Twitter Analytics → Tweet Activity
LinkedIn	Post Analytics → Reach & Impressions
Google Analytics	For impressions via UTM-tagged pages (Pageviews, Users)
YouTube	YouTube Studio → Analytics → Impressions & Impr. CTR

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SayPro Reporting Example:

Date	Platform	Post Title/Topic	Reach	Impressions	Notes
2025-04-01	Facebook	“Join SayPro Masterclass”	4,200	6,300	Boosted post. High visibility in Gauteng.
2025-04-02	Instagram	“SayPro Learnership Applications”	3,800	5,100	Shared 3 times in Stories.
2025-04-03	LinkedIn	“Work with SayPro: Job Opportunities”	2,500	4,600	Great reach among HR professionals.

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How to Evaluate Performance:

• High Reach, Low Engagement?
  ➤ Rework content to better captivate the audience.
• High Impressions, Low Reach?
  ➤ Indicates that the same people are seeing the post multiple times—potential ad fatigue.
• Ideal Scenario:
  High reach and high impressions, balanced with strong engagement and conversions.

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Task for SayPro Staff or Learners:

1. Choose one SayPro post from any platform.
2. Record its Reach and Impressions.
3. Analyze:
   • Was the reach high or low?
   • What factors (e.g., time posted, hashtags, visuals) might have influenced this?
4. Suggest one improvement to boost reach or impressions in future posts.