SayPro Content Type Preferences

Document Title: SayPro Quarterly Content Type Performance & Preferences Report
Compiled By: SayPro Posts Office
Monitored Under: SayPro Marketing Royalty SCMR (SCMR-4)
Source Reference: SayPro Monthly January SCMR-4 → SayPro Quarterly Post Analytics and Tracking
Reporting Period: Quarterly

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Purpose of the Document:

To provide data-driven insights into which content types (e.g., images, videos, reels, blog posts, carousels) resonate most with SayPro’s audience based on performance metrics, and to guide content development strategies accordingly.

This report aims to:

• Identify high-performing content formats
• Match formats with audience engagement behavior
• Inform creative and editorial planning
• Optimize post scheduling and distribution

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1. Key Content Types Analyzed

Content Format	Description
Images	Static visuals, infographics, quotes, photo highlights
Videos	Explainers, testimonials, documentaries, program highlights
Reels/Shorts	Short-form video content for Instagram, TikTok, YouTube
Carousels	Multi-image/multi-slide Instagram or LinkedIn posts
Blog Posts	Long-form articles shared via website and linked on social media
Event Announcements	Promotional posts for webinars, workshops, live events
Polls/Interactive	Question-based content or community polls to encourage engagement
Livestreams	Real-time video broadcasts via Facebook, YouTube, or Instagram Live

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2. Metrics Evaluated Per Content Type

Metric	Definition
Engagement Rate (%)	(Total Engagement ÷ Reach) × 100
Click-Through Rate (CTR)	(Clicks ÷ Impressions) × 100
Average Watch Time (Video)	Average duration users watched SayPro videos
Conversion Rate	Percentage of users who took action (sign up, download, apply, etc.)
Shareability	Number of times content was shared, reposted, or retweeted
Saves/Bookmarks	Number of users saving content for later
Bounce Rate (for blog posts)	Percentage of users who left without further interaction

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3. Content Performance Summary (Example)

Content Type	Engagement Rate	CTR	Avg. Watch Time	Conversions	Top Platform	Notes
Image Posts	4.2%	1.5%	N/A	80	Instagram, Facebook	Strong visual branding, quote graphics
Videos	7.6%	3.1%	1m 45s	150	YouTube, Instagram	High engagement with testimonials
Blog Posts	3.0%	2.4%	N/A	60	LinkedIn, Website	Effective when paired with educational topics
Reels/Shorts	9.2%	4.8%	30–60s	210	Instagram, TikTok	Youth-focused content performed best
Carousels	5.8%	2.0%	N/A	95	Instagram, LinkedIn	Infographics explaining processes worked well

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4. Audience Preference Insights

• Youth audiences (18–24) preferred short videos and reels with behind-the-scenes content, quick tips, or empowerment stories.
• Professionals and stakeholders (30–45) engaged more with blog posts and carousel explainers offering thought leadership and insights.
• Call-to-action images performed well when using real photos from SayPro programs.
• Interactive content like polls and quizzes showed increased engagement but lower conversions.

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5. Recommendations

1. Increase short-form video production for Instagram Reels and TikTok—targeting awareness and engagement.
2. Maintain a consistent image post schedule (3× per week) focused on inspirational and educational visuals.
3. Introduce bi-weekly carousels with how-to content or project updates for audience education.
4. Pair blog content with short social teasers and visuals for better CTR.
5. Use top-performing formats (videos & reels) to boost sign-ups and participation in SayPro initiatives.

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6. Visual Representation

Include bar graphs or pie charts showing:

• Engagement by content type
• CTR per platform
• Distribution of content types used vs. conversions generated

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7. Submission Format & Deadline

• Format: PDF Report (with visual charts), Excel Tracker (with raw metrics), PowerPoint Summary (for review presentations)
• Naming Convention:
  SayPro_ContentTypePreferences_Q<Quarter>_<Year>.pdf
• Deadline: Within 10 working days after end of quarter