Certainly! Here’s a SayPro A/B Testing Template tailored to structure A/B tests for different message variations, capturing hypothesis, variations, metrics, and results—all aligned with SayPro’s standards:

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SayPro A/B Testing Template

1. Test Title:
e.g., May 2025 Email Subject Line A/B Test

2. Campaign / Initiative:
Name of the campaign or message series

3. Test Date:
Start Date – End Date (MM-DD-YYYY)

4. Prepared By:
Name and Role

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5. Objective / Hypothesis

Clearly state the hypothesis or question the test aims to answer.
Example: “Subject line A will generate a higher open rate than subject line B among SayPro’s newsletter subscribers.”

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6. Audience Segmentation

Segment Description	Size	Selection Criteria	Notes

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7. Variations to Test

Variation ID	Description	Content / Copy	Channel (Email/SMS/Push)	Personalization (Y/N)
A
B

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8. Metrics to Measure

Metric	Definition	Target / Benchmark
Open Rate (%)	% of recipients who opened the message
Click-Through Rate (CTR) (%)	% who clicked on the CTA
Conversion Rate (%)	% who completed desired action
Bounce Rate (%)	% of undelivered messages
Unsubscribe Rate (%)	% who opted out after receiving message

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9. Test Results

Variation ID	Delivered	Open Rate (%)	CTR (%)	Conversion Rate (%)	Bounce Rate (%)	Unsubscribe Rate (%)	Notes / Observations
A
B

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10. Analysis and Conclusion

Summarize which variation performed better, insights gained, and recommended next steps for SayPro’s messaging strategy.

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11. Approval

Name	Role	Signature	Date

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Prepared by:
Signature & Date

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Would you like a ready-to-use document or spreadsheet format for SayPro’s teams?