SayPro Competitor Post Data

Document Title: SayPro Quarterly Competitor Post Data Report
Reporting Entity: SayPro Posts Office
Oversight: SayPro Marketing Royalty SCMR (SCMR-4)
Frequency: Quarterly
Sources: Public social media, websites, newsletters, advertising platforms

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Purpose of the Document:

To provide SayPro with comprehensive visibility into how key competitors are performing online, what types of posts they are publishing, which strategies are driving their engagement, and how SayPro can improve based on these insights.

This analysis supports:

• Strategic content planning
• Market positioning
• Innovative campaign development
• KPI benchmarking

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1. Competitor Selection Criteria

Identify 3–5 key competitors in the same sector or overlapping service categories. These may include:

• Local or international NGOs
• Training and education platforms
• Government service partners
• Social advocacy organizations

Each competitor should be selected based on:

• Similar target audience
• Similar service offerings
• Strong online presence or market influence

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2. Data Points to Collect Per Competitor

Metric	Description
Post Frequency	How often posts are published (daily, weekly, monthly)
Content Type	Image, video, carousel, blog, event post, reels, stories
Engagement Rate	(Total Engagement / Reach) × 100
Reactions / Likes / Shares / Saves	Specific engagement data per post
Comments	Average number of user interactions per post
Reach/Impressions (if public)	Number of views or reach per post
Hashtags Used	Common or branded hashtags used
Posting Times	What time of day/week posts are shared
Visual Style/Branding	Colors, tone, themes used in visuals
Key Messages or CTAs	Common language and calls-to-action
Noteworthy Campaigns	Any standout campaigns, contests, or hashtags

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3. Tools & Methods for Data Collection

• Manual Observation: Monitor competitors’ public pages (Facebook, Instagram, Twitter/X, LinkedIn, TikTok).
• Social Listening Tools (if available): Tools like Sprout Social, Hootsuite, BuzzSumo, or Meta Ad Library.
• Screenshot and Archive: Save notable posts and ads with timestamps.
• Engagement Calculators: Use spreadsheets to calculate engagement metrics per post.

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4. Sample Competitor Analysis Entry (Per Post)

Competitor	Date	Platform	Type	Topic/Caption	Likes	Comments	Shares	ER (%)	Notes on Strategy
NGO-X	04 Jan 2025	Facebook	Video	“Free Skills for Youth”	1,200	85	60	7.8%	Video testimonials + CTA to register
Org-Y	15 Jan 2025	Instagram	Image	“Women in Leadership”	850	45	32	6.2%	Consistent branding; uses #EmpowerHer2025

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5. Insights & Observations (Per Competitor)

Create a summary table of what worked best for each competitor:

• Content themes that received the most engagement
• Posting frequency that generated consistent visibility
• Hashtag performance
• Visual/brand consistency
• Engagement trends (video > images, weekdays > weekends, etc.)

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6. Comparative Benchmarking with SayPro

Metric	SayPro Avg	Competitor A	Competitor B	Industry Target
Engagement Rate (%)	5.2%	6.8%	4.9%	6.0%
Avg Comments/Post	25	35	20	30
Avg Posts/Week	3	4	2	3–5
CTA Use (Effective/%)	65%	80%	50%	75%

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7. Deliverables & Submission Format

• File Types: PDF Report (Narrative & Screenshots), Excel Table (Metrics Tracker), or PowerPoint Summary
• Naming Format:
  SayPro_CompetitorPostData_Q<Quarter>_<Year>_<Analyst>.pdf
• Submission Deadline: Within 10 days after quarter-end

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Strategic Value:

By studying competitors, SayPro can:

• Improve post planning and creative direction
• Adjust KPIs and goals with real-world benchmarking
• Innovate content styles and topics
• Identify untapped audience segments