SayPro Documents Required from Employee

Category Creation Request Form

Overview: The Category Creation Request Form is a document used by employees to formally request the creation of a new category within the SayPro website’s content management system. This document ensures that all categories created on the site align with the business objectives, marketing strategies, SEO goals, and content structure. The form gathers all necessary details about the new category, including its purpose, the type of content it will contain, and how it fits into the broader website structure. This process helps streamline content organization and enhances user experience by keeping categories clear, relevant, and well-structured.

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Key Sections of the Category Creation Request Form

1. Category Name and Description

• Category Name: A concise and clear title for the new category.
  • Example: “Product Reviews,” “How-To Guides,” “Tech News”
• Category Description: A brief overview of the category, explaining its purpose and the types of content it will feature. This description should be informative enough to ensure that the category’s role is clear to both users and content creators.
  • Example: “The ‘How-To Guides’ category will include step-by-step tutorials and instructional content designed to help users navigate and utilize our products effectively.”

2. Category Type

• Type of Posts: Specify the type of content that will be included in the new category. Categories can contain various forms of content, such as:
  • Blog posts
  • Articles
  • Product reviews
  • Case studies
  • Videos
  • Whitepapers
  • Example: “This category will primarily contain blog posts and video tutorials that focus on advanced tips and tricks for our products.”

3. Category Purpose

• Purpose on the Website: Explain the rationale behind creating this category. This section outlines the strategic purpose of the category and how it supports broader business or marketing goals. Understanding the purpose will help align the category with the overall content strategy, ensuring that it provides value to the audience and aligns with SEO objectives.
  • Example: “The purpose of the ‘How-To Guides’ category is to provide valuable content that educates our users and enhances their experience with our products, ultimately reducing customer support queries and increasing product usage.”

4. Target Audience

• Audience Focus: Define the primary target audience for the category. This section helps ensure that the content within the category is tailored to the right demographic or user group.
  • Example: “The target audience for this category includes both new and existing customers who are looking for assistance in using our products effectively.”

5. SEO Objectives and Keywords

• SEO Focus: Provide any SEO keywords or phrases that should be associated with the new category to improve search engine visibility. The form may include a section to highlight key terms or SEO strategies to be incorporated within the category’s content, URL structure, and metadata.
  • Example: “The SEO focus for this category will be on keywords such as ‘product tutorial,’ ‘how to use [product name],’ and ‘step-by-step guide for [product].”

6. Expected Content Frequency and Updates

• Content Frequency: Specify how frequently content will be published within this category. This helps plan for consistent updates and ensures that the category stays relevant over time.
  • Example: “New posts will be published bi-weekly, with periodic video tutorials added every month.”
• Category Maintenance and Updates: Indicate how frequently the category should be updated or reviewed for relevance, especially if it’s a highly dynamic category.
  • Example: “The category will be reviewed quarterly to ensure that the content remains current, especially as new features or updates to the product are released.”

7. Relationship to Other Categories

• Related Categories: Identify any existing categories that are closely related or should be linked to the new category. This ensures that content is well-organized and easy to navigate, enhancing the user experience and SEO through effective internal linking.
  • Example: “The ‘How-To Guides’ category will be related to the ‘Product Features’ and ‘Customer Support’ categories. Links to related posts from these categories will be included to enhance content discovery.”

8. Content Approval Process

• Approval Workflow: Outline the process for reviewing and approving the content that will be placed in this category. This may involve multiple departments or individuals, including content creators, SEO teams, and marketing.
  • Example: “Content for this category will go through a three-step approval process: initial draft by the content creator, review by the marketing team, and final approval from the SEO team.”

9. Design and Layout Considerations

• Category Page Layout: If applicable, specify any design or layout requirements for the category page, including how the content should be displayed, any filters or sorting options that should be added, and whether any special visuals (e.g., banners, icons) are needed.
  • Example: “The ‘How-To Guides’ category page will have a grid layout with filter options for difficulty level (beginner, intermediate, advanced) and product type. Each post will include an embedded video tutorial and a downloadable PDF guide.”

10. Content Moderation and Quality Standards

• Moderation and Quality Standards: Specify any guidelines or standards for content that should be followed to maintain consistency across all posts in the category. This could include tone of voice, branding guidelines, or quality control measures.
  • Example: “All posts in this category should be written in a clear, instructional tone. Content must adhere to our brand’s voice, and each post must be reviewed for accuracy by the product team before publishing.”

11. Integration with Other Content Initiatives

• Marketing and Campaigns: Indicate whether this new category will tie into larger marketing campaigns or initiatives. This helps ensure the content aligns with current promotions, seasonal campaigns, or product launches.
  • Example: “The ‘How-To Guides’ category will be aligned with the upcoming product launch campaign for [product name], and specific posts will be created to help users understand the new features.”

12. Category Visibility and Permissions

• Visibility on the Website: Indicate if this category will be visible to the general public immediately or if it will be gated or restricted to specific user groups (e.g., members, premium users).
  • Example: “This category will be publicly visible on the site, but certain posts within the category will be gated and only accessible to users who have purchased the product.”
• Permissions for Content Editors: Specify who will have access to contribute to or manage this category. This may include roles such as content creators, editors, or administrators.
  • Example: “Content creators, product specialists, and the marketing team will have access to contribute to this category, with editorial approval required before publication.”

13. Additional Notes and Special Requests

• Additional Notes: This section allows the requestor to include any additional information or special requests related to the new category. This could include unique requirements for specific types of content, integrations with other systems, or technical considerations.
  • Example: “We would like to include a live chat feature within the posts in this category to allow users to ask questions in real time while reading the guides.”

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Approval and Signature Section

• Approval from Relevant Departments: The form will include spaces for the required signatures or approvals from the relevant departments or individuals involved in the process, such as the content team, marketing department, SEO team, or web development team.
  • Example:
    • Content Team Approval: ___________ Date: ___________
    • SEO Team Approval: ___________ Date: ___________
    • Marketing Team Approval: ___________ Date: ___________

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Conclusion

The Category Creation Request Form is a crucial document for maintaining structured, purposeful content on the SayPro website. By filling out this form, employees provide all the necessary information for creating a new category, ensuring that it aligns with SayPro’s content strategy, business objectives, and SEO goals. The form helps streamline the process of content categorization, ensures consistent organization across the website, and ultimately enhances the user experience by keeping content easy to find and relevant to visitors.