SayPro Documents Required from Employee: Post Optimization Checklist

Document Title:

SayPro Post Optimization Checklist

Purpose of the Document:

The SayPro Post Optimization Checklist is a structured tool designed to guide employees through the post-publication analysis and refinement process. This checklist ensures that every SayPro social media post and campaign is reviewed for effectiveness and optimized based on data-driven insights.

It supports SayPro’s commitment to continuous content improvement, enhanced audience targeting, and maximum return on digital marketing efforts. This checklist is directly tied to improving performance in future quarters and must be used after reviewing the SayPro Quarterly Post Analytics and Tracking Report and SCMR-4 submissions.

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Checklist Overview:

The checklist is organized into 5 Key Optimization Areas:

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✅ 1. Content Performance Review

• Review reach, impressions, and engagement rates for each post.
• Identify top-performing and lowest-performing posts.
• Note content formats that outperformed expectations (e.g., video, carousel, story).
• Identify patterns in time/day of posting and their correlation with engagement.

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✅ 2. Audience Behavior and Insights

• Analyze audience demographics and psychographics per platform.
• Check if content reached the intended target audience.
• Assess audience actions (clicks, shares, saves, comments).
• Review sentiment analysis and comment feedback.

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✅ 3. Post Elements Assessment

• Evaluate effectiveness of post copy (CTA, clarity, tone).
• Check visual consistency and brand alignment in design.
• Review hashtag performance (reach & engagement).
• Assess the use of emojis, tags, mentions, and links.

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✅ 4. Campaign and Funnel Performance

• Track conversion metrics (CTR, landing page visits, sign-ups).
• Ensure posts are correctly linked to campaign objectives.
• Identify drop-off points in the content journey (if applicable).
• Confirm UTM tracking was properly applied (for external links).

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✅ 5. Optimization Actions and Next Steps

• Repurpose or boost high-performing content.
• Rework or reschedule underperforming content types.
• A/B test captions, visuals, or hashtags for future posts.
• Align revised strategies with SayPro Goals and KPIs Document.
• Document findings and recommendations in the SayPro Actionable Insights Document.

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Optional Advanced Steps:

• Compare performance against competitors using the SayPro Competitor Benchmarking Report.
• Use predictive tools or AI insights for future post planning.
• Create a swipe file of effective competitor or past SayPro content for inspiration.

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Submission Requirements:

• Frequency: Post Optimization Checklist to be completed for all quarterly campaign reviews and major campaigns.
• Format: Checklist (editable in Excel/Google Sheets or Word).
• Deadline: Within 5 working days after each quarter or campaign ends.
• File Naming Convention: SayPro_PostOptimizationChecklist_Q<Quarter>_<Year>_<EmployeeID>.xlsx
• Recipients: SayPro Posts Office, SayPro Marketing Royalty SCMR, and Strategic Performance Monitoring Team.

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Importance of the Checklist:

This document ensures:

• Continuous improvement of SayPro’s content strategy.
• Efficient allocation of resources to what works best.
• Strong alignment between data insights and creative direction.
• Higher engagement, conversion, and campaign success rates.