SayPro Information & Targets Needed for the Quarter: Post Performance Data

Document Title:

SayPro Quarterly Post Performance Data – SCMR-4

Prepared For:

SayPro Posts Office
SayPro Marketing Royalty SCMR (SCMR-4)

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Purpose of the Document:

This document captures and consolidates all post performance data across SayPro’s digital platforms for the current quarter. It serves as the foundation for:

• Quarterly analytics review
• Campaign evaluation
• Performance reporting
• Content and engagement strategy refinement
• Target setting for the next quarter

The data must be sourced from monthly SCMR-4 reports (e.g., SayPro Monthly January SCMR-4) and compiled into the SayPro Quarterly Post Analytics and Tracking Report.

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Data Collection Timeframe:

• Period Covered: January to March (for Q1) or as per the current reporting quarter
• Platforms Covered: Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Website Blog, and others as applicable

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Sections of the Document:

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1. Post Performance Overview (Per Platform)

Provide a summary table that captures the following metrics for every post per platform:

Platform	Date	Post Title	Format	Reach	Impressions	Engagements	Engagement Rate	Clicks	Shares	Saves	Conversions

Format Types: Image, Video, Carousel, Reel, Story, Live, Blog Article, etc.
Conversions: Downloads, Sign-ups, Purchases, Contact Form Submissions, etc.

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2. Engagement Rate Breakdown

Calculate and document engagement rate per post and per platform:

Engagement Rate (%) = (Total Engagements ÷ Total Reach) × 100

Include:

• Highest engagement rate post
• Lowest engagement rate post
• Platform with best average engagement rate

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3. Reach and Impressions Summary

• Total reach and impressions by platform
• Posts that surpassed benchmarks
• Organic vs paid reach (if applicable)
• Time/day with best reach performance

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4. Audience Behavior Insights

Based on platform analytics tools:

• Age, gender, location, and interests of audiences engaging with posts
• Variance in behavior across platforms
• Correlation between content type and audience segment

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5. Post Frequency and Consistency

• Number of posts published per week/per platform
• Post scheduling pattern
• Performance based on frequency (e.g., did more posts lead to better engagement?)

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6. Conversion Data Summary

Document actions taken after seeing SayPro content:

• Website visits
• Link clicks
• Landing page actions
• Downloads
• Registrations
• Purchases
• Email or contact form submissions

Provide a conversion funnel overview, if possible.

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7. Top 5 and Bottom 5 Posts of the Quarter

Include screenshots or links, with summary stats for each post:

• Why they succeeded or underperformed
• Lessons learned for future optimization

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8. Visual Charts and Trendlines (Optional but Recommended)

• Engagement trends across months
• Conversion rate growth (or decline)
• Comparative platform performance
• Audience growth over time

Use tools such as:

• Meta Business Suite
• Google Analytics
• LinkedIn Analytics
• Hootsuite / Buffer
• YouTube Studio

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Submission Guidelines:

• Frequency: Quarterly (after data from all three months has been collected)
• Sources: SayPro Monthly SCMR-4 Reports (January, February, March), Platform Insights
• Format: Excel or Google Sheets (Raw Data), and PDF (Summary Report)
• File Naming Convention:
  SayPro_QuarterlyPostPerformanceData_Q<Quarter>_<Year>_<EmployeeID>.xlsx
• Recipients: SayPro Posts Office, SayPro Strategic Monitoring, SayPro Marketing Royalty SCMR

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Why This Document Matters:

This document provides a comprehensive, data-driven snapshot of SayPro’s quarterly digital performance. It helps:

• Identify trends, successful formats, and key audiences
• Support creation of actionable insights
• Justify ad spend or platform-specific strategies
• Establish performance baselines for future goal-setting and KPIs