SayPro Information & Targets Needed for the Quarter: Target Audience Data

Document Title:

SayPro Target Audience Data Report – Quarterly Insights

Prepared For:

SayPro Posts Office
SayPro Marketing Royalty SCMR (SCMR-4)

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Purpose of the Document:

The SayPro Target Audience Data Report is a quarterly document that captures in-depth insights into the demographics, interests, and behavioral patterns of SayPro’s digital audiences. This data is used to:

• Refine and optimize content strategies
• Personalize campaigns
• Improve conversion rates
• Support paid media targeting
• Inform future post scheduling and messaging decisions

It aligns directly with SayPro’s quarterly analytics tracking from SCMR-4 and complements performance reports and benchmarking data.

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Data Sources:

• Meta Business Suite (Facebook & Instagram)
• LinkedIn Audience Insights
• YouTube Analytics
• Google Analytics (for website and blog engagement)
• CRM and Email Marketing Data (e.g., Mailchimp, HubSpot, Zoho)
• TikTok Creator Tools (if applicable)
• SayPro Monthly SCMR-4 Reports

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Core Sections of the Document:

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1. Demographic Profile

Platform	Gender Split (%)	Age Ranges	Top Locations (Cities/Countries)	Language Preferences
Facebook	M: 42% / F: 58%	18–24 (40%), 25–34 (30%)	Johannesburg, Lagos, Nairobi	English, Zulu
Instagram	M: 36% / F: 64%	25–34 (45%), 18–24 (25%)	Cape Town, Accra, Gaborone	English, Afrikaans
LinkedIn	M: 60% / F: 40%	25–34 (50%), 35–44 (35%)	Pretoria, Harare	English
YouTube	M: 55% / F: 45%	18–24 (30%), 25–34 (50%)	Lusaka, Durban	English, Xhosa

Note: Use real data per quarter or use analytics screenshots if requested for audit purposes.

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2. Audience Interests and Affinities

List categories and themes your audience engages with most across platforms:

Common Interests:

• Education & Skills Development
• Entrepreneurship
• Job Readiness & Employability
• Government Services & Training
• Social Impact Initiatives
• Community Empowerment

Top Pages/Accounts They Also Follow (if available):

• Government departments
• Training institutions
• NGO & Youth Development Pages
• Career advisors and influencers

Search Keywords (Google Analytics or YouTube):

• “Free online training South Africa”
• “SayPro Jobs”
• “Tender evaluation course”
• “Learnership opportunities 2024”

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3. Behavioral Patterns

Breakdown of user behavior by platform:

Behavior Type	Insight
Time of Day Engaged	9 AM – 11 AM and 7 PM – 9 PM
Most Engaged Days	Tuesdays and Thursdays
Device Used	80% Mobile, 15% Desktop, 5% Tablet
Click Behavior	Stronger CTR on carousel posts and video CTAs
Retention Rate	65% of users return to SayPro platforms weekly

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4. Engagement Funnel (Behavioral Insights)

Stage	Action	% of Audience
Discovery	Saw SayPro Post/Ad	100%
Interest	Clicked on Post	40%
Consideration	Watched video/read blog	25%
Conversion	Signed up/downloaded material	15%

Include conversion triggers: strong visuals, community messaging, training-oriented titles.

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5. Suggested Targeting Strategies (Based on Data)

• Focus content delivery between 9 AM and 9 PM.
• Segment campaigns for 18–24 (skills and internships) and 25–34 (tender and training offers).
• Emphasize mobile-first designs for posts and landing pages.
• Localize content for top cities and languages.
• Promote more community-related posts to appeal to strong social responsibility interests.

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Submission Requirements:

• Frequency: Quarterly (alongside the SayPro Quarterly Post Performance Report)
• Format: PDF (with charts and summaries), Excel/Sheets (raw data optional)
• File Naming Convention:
  SayPro_TargetAudienceData_Q<Quarter>_<Year>_<EmployeeID>.pdf
• Recipients: SayPro Posts Office, SayPro Marketing Royalty SCMR, Strategic Performance Planning Unit

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Why This Document is Crucial:

This report ensures SayPro’s marketing and communication strategies are always:

• Audience-first
• Relevant
• Optimized for performance
• Aligned with SayPro’s mission and community goals

It bridges the gap between analytics and strategy, enabling SayPro to reach the right people with the right message at the right time.