SayPro Job Description: Content Promotion and Distribution

Position: Content Promotion and Distribution Specialist

Department: SayPro Marketing Royalty (SCMR)
Reporting to: SayPro Posts Office

Job Overview

The Content Promotion and Distribution Specialist is responsible for enhancing the visibility of SayPro’s content through various ad platforms, sponsored posts, and strategic content-sharing initiatives. The role involves executing monthly and quarterly promotion plans as outlined in SayPro Monthly January SCMR-4 and SayPro Quarterly Post Promotion and Sharing strategy.

Key Responsibilities

1. Content Promotion & Advertising

• Develop and manage paid ad campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and other digital marketing channels.
• Optimize sponsored posts to increase reach and engagement.
• Ensure consistent promotion of SayPro content following the SayPro Quarterly Post Promotion and Sharing strategy.

2. Social Media & Distribution

• Distribute SayPro’s content strategically across various platforms, ensuring maximum audience engagement.
• Work closely with the SayPro Posts Office to schedule and share posts effectively.
• Leverage influencer partnerships and third-party content-sharing networks to extend SayPro’s reach.

3. Analytics & Performance Monitoring

• Track and analyze the performance of promoted content using analytics tools.
• Provide regular reports on ad spend, engagement rates, and ROI.
• Adjust strategies based on performance insights to improve effectiveness.

4. Collaboration & Coordination

• Coordinate with the SayPro Marketing Royalty (SCMR) team to align promotions with broader marketing goals.
• Work with content creators and designers to optimize promotional materials.
• Stay updated on industry trends and new advertising opportunities.

Qualifications & Requirements

• Education: Diploma or degree in Marketing, Digital Media, Communications, or a related field.
• Experience: 2+ years in digital marketing, paid advertising, or content promotion.
• Skills:
  • Strong knowledge of ad platforms (Google Ads, Facebook Ads, LinkedIn, etc.).
  • Understanding of content marketing and audience engagement strategies.
  • Proficiency in analytics tools (Google Analytics, Facebook Insights, etc.).
  • Excellent communication and coordination skills.

Key Performance Indicators (KPIs)

• Increase in engagement and reach of SayPro’s content.
• ROI on paid promotions and sponsored content.
• Growth in audience size across SayPro’s digital channels.
• Successful execution of SayPro Monthly and Quarterly content promotion plans.