SayPro Job Description: Promotion and Outreach Specialist – EUCalls

SayPro Job Description Promotion and Outreach: Ensuring the listings reach the right audience, including potential job seekers who have completed relevant training with SayPro from SayPro Monthly January SayPro EuCalls Opportunities listing on SayPro Jobs Report by SayPro Chief Marketing Officer SCMR

Position Title: Promotion and Outreach Specialist – EUCalls Opportunities Listing

Department: Marketing

Reports To: Chief Marketing Officer

Location: Remote / SayPro Office

Duration: Full-Time

Date: January 2025

---

Job Summary:

The Promotion and Outreach Specialist will be responsible for driving targeted marketing campaigns to ensure that the EUCalls Opportunities Listing on SayPro’s Jobs Report reaches the right audience—especially those individuals who have completed relevant training and certification courses with SayPro. By utilizing a mix of digital marketing strategies, outreach programs, and strategic partnerships, this role aims to increase engagement with the platform and ensure that job seekers are aware of the opportunities that align with their skills and qualifications.

---

Key Responsibilities:

1. Develop Targeted Promotion Strategies:

• Identify Target Audience: Work closely with the data and marketing teams to segment SayPro users who have completed training and certification programs that align with the EUCalls opportunities (e.g., IT, business development, public policy).
• Tailored Campaigns: Develop and execute targeted marketing campaigns to specifically reach this audience through email marketing, social media, webinars, and advertisements.
• Engage Potential Job Seekers: Design campaigns that highlight the EU-based opportunities that match the skills and qualifications of users who have completed SayPro’s training programs.

2. Strategic Partnerships for Outreach:

• Collaborate with Training and Certification Teams: Work with the training and certification teams at SayPro to ensure that job seekers who have completed relevant courses are informed about the EUCalls opportunities that align with their newly acquired skills.
• Partner with External Organizations: Build relationships with organizations, educational institutions, and EU bodies to promote EUCalls opportunities and bring awareness of the listings to a wider pool of trained professionals.
• Create Co-Branding Opportunities: Explore partnerships that allow for co-branded outreach or cross-promotion to expand the reach of the listings and increase engagement.

3. Content Creation and Distribution:

• Craft Engaging Content: Develop compelling promotional content that emphasizes the benefits of the listed EUCalls opportunities, such as career growth, professional development, and EU funding.
• Leverage Multiple Channels: Distribute content across various marketing channels, including email newsletters, social media platforms, SayPro blog, and external job boards.
• Ensure Targeted Messaging: Tailor the messaging to highlight how SayPro’s training programs have prepared candidates for the roles listed and why these opportunities are an excellent next step in their career.

4. Utilize Digital Marketing and Analytics:

• Email Marketing Campaigns: Design and implement email marketing campaigns targeting users who have completed relevant training courses, promoting EUCalls opportunities and guiding them to the Jobs Report section.
• Social Media Promotion: Use social media platforms (LinkedIn, Twitter, Facebook, Instagram) to target trained professionals and job seekers in specific sectors, such as IT, education, and public policy.
• Paid Advertising: Leverage paid search ads, social media ads, and Google Ads to reach relevant job seekers who might benefit from EUCalls opportunities.

5. Enhance Visibility Through SEO and SEM:

• Search Engine Optimization (SEO): Work with the website and content teams to optimize the EUCalls Opportunities Listing for search engines, ensuring that job seekers who are searching for related positions can easily find the listings.
• Search Engine Marketing (SEM): Implement paid campaigns to ensure that SayPro’s EUCalls Opportunities come up in search results when potential candidates are looking for EU job opportunities.

6. Monitor and Track Outreach Effectiveness:

• Track Campaign Performance: Use tools like Google Analytics, email campaign trackers, and social media insights to measure the effectiveness of promotion campaigns, including open rates, click-through rates, conversions, and engagement levels.
• A/B Testing: Continuously optimize campaigns by testing different messaging, channels, and formats to identify the most effective methods for engaging with potential job seekers.
• Provide Regular Reports: Report regularly on the success of outreach initiatives, identifying key performance metrics and suggesting improvements based on data-driven insights.

7. Foster Community Engagement:

• Job Seeker Engagement: Engage directly with job seekers through social media groups, webinars, and online forums to answer questions, offer guidance on the application process, and keep them informed of new opportunities.
• Host Webinars/Info Sessions: Organize webinars or online info sessions to help job seekers understand the qualifications required for the EUCalls opportunities and how SayPro’s training programs prepare them for these roles.

---

Skills and Qualifications:

1. Marketing and Outreach Expertise:

• Proven experience in digital marketing, outreach, and engagement strategies, particularly in targeting specific user groups.
• Experience working with email marketing platforms, social media marketing, and SEO/SEM strategies.

2. Strong Communication Skills:

• Excellent written and verbal communication skills with the ability to craft clear, concise, and compelling messaging.
• Strong content creation abilities to develop engaging materials tailored to potential job seekers.

3. Analytical and Data-Driven Mindset:

• Proficiency in using analytics tools (Google Analytics, social media insights, email campaign tracking) to evaluate the success of outreach campaigns and make data-driven decisions.
• Ability to perform A/B testing and adapt marketing strategies based on performance metrics.

4. Relationship-Building Skills:

• Ability to build and maintain strong partnerships with external organizations, educational institutions, and internal teams to effectively promote EUCalls opportunities.

5. Attention to Detail:

• Strong organizational skills to manage multiple campaigns simultaneously, ensuring that all outreach efforts are well-coordinated and targeted.

6. Knowledge of EUJobs/Opportunities:

• Familiarity with EU job markets, EUCalls opportunities, and the kinds of roles that are in high demand is a plus.

---

Performance Metrics:

• Engagement Rate: Measure how effectively the promotional campaigns engage the target audience (e.g., email open rates, social media engagement, click-through rates).
• Conversion Rate: Track how many individuals who interacted with the campaigns proceed to explore job listings or apply for EUCalls opportunities.
• Traffic to Jobs Report: Monitor the increase in traffic to the EUCalls Opportunities Listing on the SayPro Jobs Report section.
• Brand Awareness: Track how the targeted campaigns increase awareness of SayPro’s EU training programs and EUCalls opportunities within relevant sectors.

---

Why SayPro?

By joining SayPro as a Promotion and Outreach Specialist, you will play a pivotal role in ensuring that EUCalls opportunities are reaching the right audience—skilled job seekers who have completed SayPro’s industry-relevant training. This is an exciting opportunity to contribute to a broader mission of connecting talented individuals with EU-based projects and career-enhancing opportunities, while also promoting SayPro’s educational programs to help them thrive in the global job market.

Your efforts will directly impact SayPro’s ability to expand its reach, support economic growth within the EU, and enhance career prospects for professionals across various sectors.