SayPro Job Description & Tasks: Data Collection

Job Title:

Engagement and Performance Data Analyst

Department:

SayPro Marketing Royalty SCMR – SayPro Posts Office

Role Overview:

The Engagement and Performance Data Analyst is responsible for collecting, organizing, and interpreting performance data across all SayPro content platforms. This role supports the organization in understanding audience behavior and content effectiveness by producing actionable reports and insights derived from monthly and quarterly performance tracking tools.

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Key Responsibility Area: Data Collection

Task: Extract Performance Data

The primary task involves gathering and managing post-level performance metrics from various SayPro content channels. This includes social media platforms, blogs, and other outreach and communication tools.

Detailed Tasks:

1. Access SayPro Reporting Tools:
   • Retrieve content performance data from the SayPro Monthly January SCMR-4 report.
   • Review quarterly analytics from the SayPro Quarterly Post Analytics and Tracking document.
   • Work closely with the SayPro Posts Office under the SayPro Marketing Royalty SCMR to collect historical and real-time performance logs.
2. Platform-Specific Data Extraction:
   • Facebook – Collect data on reach, likes, shares, comments, clicks, and reactions.
   • Instagram – Capture metrics such as impressions, saves, story views, profile visits, and engagement rate.
   • Twitter (X) – Extract retweets, mentions, likes, link clicks, and reach.
   • Blogs and Web Articles – Pull data on views, time spent on page, scroll depth, bounce rate, and reader interactions (comments or shares).
3. Centralized Data Compilation:
   • Organize extracted data in a structured format using spreadsheets, analytics platforms (e.g., Google Data Studio), or SayPro’s internal reporting system.
   • Ensure consistent formatting for cross-platform comparisons and longitudinal tracking.
4. Tagging & Categorization:
   • Tag content by type (e.g., educational, promotional, event-based).
   • Categorize data based on time frames, themes, or campaign objectives.
5. Data Integrity Checks:
   • Perform regular audits to verify data accuracy.
   • Cross-check figures with original platform insights and internal reporting dashboards.
6. Reporting Preparation:
   • Provide preliminary insights and summaries of data collection for internal marketing and communications reviews.
   • Highlight top-performing posts and underperforming content for further analysis.

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Expected Outputs:

• Monthly and quarterly data reports aligned with SayPro standards.
• Raw data files for each platform.
• Summary dashboards indicating key engagement metrics.
• A continuously updated content performance archive.

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Tools You Will Use:

• SayPro SCMR-4 and Quarterly Tracking Templates
• Meta Business Suite (Facebook & Instagram)
• Twitter Analytics
• Google Analytics / Tag Manager (for blogs and website content)
• Microsoft Excel / Google Sheets
• SayPro Internal Content Archive System