SayPro Job Description & Tasks: Data Collection for Performance Metrics

Job Title: Data Collection and Performance Analytics Specialist

Department: Marketing and Analytics
Reports To: SayPro Marketing Team Lead / Post Office Analytics Manager
Job Type: Full-Time / Part-Time
Location: SayPro Marketing Office or Remote
Date: [Insert Date]

Job Overview:

As a Data Collection and Performance Analytics Specialist at SayPro, you will be responsible for gathering, tracking, and analyzing performance data across SayPro’s various content platforms. Your focus will be to extract detailed metrics related to the effectiveness of posts across social media, blogs, and other content channels. You will work closely with the marketing team to provide insights that will drive content strategy and improve engagement.

Key Responsibilities:

1. Extract Performance Data:

• Social Media Metrics: Collect and analyze performance data for all posts on SayPro’s social media platforms including Facebook, Instagram, Twitter, and other relevant social media platforms.
• Content Channels Data: Gather data from SayPro’s blogs, YouTube channels, podcasts, newsletters, and any other content platforms used by the company.
• Data Tracking: Monitor the performance of posts and campaigns using analytics tools like Google Analytics, Facebook Insights, Instagram Insights, Twitter Analytics, and any proprietary tracking systems.

2. Use SayPro Monthly January SCMR-4:

• Monthly Reports: Extract key performance data from SayPro’s Monthly January SCMR-4 report for all posts published during the month. This report serves as the primary source for tracking post performance.
• Analysis: Analyze trends in the data to understand which types of content are most effective at driving engagement, traffic, and conversions.
• Metrics Gathering: Specific metrics will include reach, engagement rate (likes, shares, comments), click-through rate (CTR), follower growth, impressions, and audience demographics.

3. Quarterly Post Analytics & Tracking:

• Quarterly Reports: Provide detailed performance reports on a quarterly basis. You will be responsible for gathering data from SayPro Quarterly Post Analytics and Tracking (SayPro Quarterly Post Tracking Report).
• Comparative Analysis: Compare performance data across different quarters to identify trends, strengths, and areas for improvement.
• Recommendations: Based on the quarterly data, you will assist the team in making recommendations for future content and campaigns, focusing on areas that show the most promise or require adjustments.

4. Collaboration with SayPro Marketing Team:

• Data Interpretation: Collaborate with the marketing team to interpret the data and transform it into actionable insights. Help explain why certain posts perform better than others and provide insights on how to improve underperforming content.
• Campaign Analysis: Evaluate the performance of marketing campaigns across various platforms and provide regular updates to the marketing team regarding post performance and campaign success.
• Report Creation: Develop easy-to-understand reports and visual representations of data that help marketing and content teams make data-driven decisions.

5. Tracking Data Under SayPro Marketing Royalty SCMR:

• Revenue Metrics: Assist in tracking how the performance of posts, blogs, and content is tied to SayPro’s marketing royalties and revenue generation. You will gather data to help understand how content impacts revenue streams and marketing profitability.
• Royalty Impact Analysis: Monitor and assess how various posts and content contribute to SayPro’s marketing royalties, working with the finance and marketing teams to ensure proper tracking and reporting of all associated metrics.

6. Ensure Data Accuracy and Consistency:

• Data Integrity: Maintain the integrity of all collected data. Ensure that data is accurately recorded, timely, and consistent across platforms and reports.
• Quality Control: Review data for any anomalies or inconsistencies before reporting findings to senior management. Conduct audits on tracking systems to ensure reliable and precise data collection.

7. Utilize Analytics Tools and Platforms:

• Proficiency in using analytics platforms such as Google Analytics, HubSpot, Hootsuite, Sprout Social, and other social media management and data analysis tools.
• Regularly update and optimize data collection methods to ensure the accuracy and timeliness of performance metrics.

8. Continuous Improvement:

• Stay updated with industry trends and best practices in data collection, performance analytics, and digital marketing.
• Propose improvements to data collection methodologies and the analytical processes in place to optimize performance tracking across SayPro’s platforms.

Key Skills & Qualifications:

• Education: Bachelor’s degree in Marketing, Business Analytics, Data Science, or a related field (or equivalent work experience).
• Experience: Previous experience in data collection, performance tracking, or digital marketing analytics is preferred.
• Skills:
  • Strong analytical skills and ability to interpret data.
  • Proficient in using analytics tools such as Google Analytics, Facebook Insights, Twitter Analytics, Instagram Insights, and others.
  • Familiarity with social media platforms, content management systems, and digital marketing strategies.
  • Ability to work with large datasets and generate actionable insights.
  • Strong attention to detail and ability to manage multiple projects simultaneously.
  • Excellent communication skills, both written and verbal, to present findings to the team effectively.

Personal Attributes:

• Detail-Oriented: Able to work with precision, ensuring accurate data collection and analysis.
• Proactive & Self-Motivated: Ability to take initiative and work independently.
• Problem-Solver: Strong critical thinking skills to identify trends and areas for improvement.
• Collaborative: Ability to work closely with cross-functional teams, including marketing, content, and finance departments.

Work Environment:

• Office-based or remote work options depending on company policies.
• Regular team meetings and collaborative work with the marketing department.

Performance Metrics:

Success in this role will be measured by:

• The accuracy and timeliness of data collected.
• The clarity and relevance of insights provided in reports.
• The ability to identify key trends and make actionable recommendations.
• Contribution to the improvement of marketing campaigns based on data analysis.

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This role is key to SayPro’s commitment to optimizing content performance and improving digital marketing efforts. As part of the SayPro marketing team, you will play an essential role in the development and refinement of content strategies.