SayPro Key Performance Indicators (KPIs) Document – Quarterly Metrics Framework

Prepared For:

SayPro Posts Office
SayPro Marketing Royalty SCMR (SCMR-4)

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Purpose of the Document:

This document outlines the Key Performance Indicators (KPIs) used to measure the effectiveness of SayPro’s digital posts and campaigns across all platforms. These KPIs help assess performance, identify improvement areas, and guide future content and campaign strategies.

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Scope of the KPIs:

Applicable across all SayPro content published on:

• Social Media Platforms (Facebook, Instagram, Twitter/X, LinkedIn, TikTok)
• SayPro Website and Blog
• Email Campaigns
• Paid Ads
• YouTube Channel

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1. Engagement Rate (ER)

Definition:

The percentage of users who interacted (likes, comments, shares, saves, etc.) with a post compared to how many saw it.

Formula:

mathematicaCopyEditEngagement Rate = (Total Engagements ÷ Total Reach) × 100

Target Benchmark:

• Organic Posts: 5–8%
• Paid Campaigns: 3–6%

Usage:

Tracks how well the audience connects with the content.

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2. Click-Through Rate (CTR)

Definition:

The percentage of people who clicked a link, button, or CTA in a post or ad.

Formula:

iniCopyEditCTR = (Total Clicks ÷ Total Impressions) × 100

Target Benchmark:

• Social Posts: 1.5–3%
• Email Campaigns: 2–5%
• Paid Ads: 2.5–4%

Usage:

Helps evaluate call-to-action strength and message clarity.

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3. Conversion Rate

Definition:

The percentage of users who completed a desired action (form submission, download, signup, etc.) after clicking through.

Formula:

pgsqlCopyEditConversion Rate = (Total Conversions ÷ Total Clicks) × 100

Target Benchmark:

• Lead Generation Campaigns: 10–15%
• Website Conversions: 5–10%
• Course Signup: 15–25%

Usage:

Shows content effectiveness in driving real outcomes or actions.

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4. Return on Investment (ROI)

Definition:

Measures the profitability of a campaign by comparing revenue gained vs. costs incurred.

Formula:

iniCopyEditROI = ((Revenue – Cost) ÷ Cost) × 100

Target Benchmark:

• Positive ROI: >100% is ideal
• Break-even: 0%
• Underperforming: <0%

Usage:

Essential for evaluating the financial efficiency of paid promotions.

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5. Reach Growth Rate

Definition:

The percentage increase in unique users reached over the quarter.

Formula:

sqlCopyEditReach Growth Rate = ((Current Quarter Reach – Last Quarter Reach) ÷ Last Quarter Reach) × 100

Target Benchmark:

• Expected Growth: 15–25% per quarter

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6. Follower/Subscriber Growth

Definition:

Tracks the increase in the number of followers or subscribers over the quarter.

Formula:

javaCopyEditGrowth Rate = ((New Followers – Lost Followers) ÷ Previous Followers) × 100

Target Benchmark:

• Growth Rate: 10–20% quarterly (platform dependent)

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7. Engagement per Post

Definition:

The average number of interactions per post.

Formula:

mathematicaCopyEditEngagement per Post = Total Engagements ÷ Number of Posts

Usage:

Helps compare performance between high and low-content volume periods.

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8. Bounce Rate (Website Analytics)

Definition:

The percentage of users who leave the SayPro website after viewing only one page.

Target Benchmark:

• Acceptable: <45%
• Room for Improvement: 45–60%
• Critical: >60%

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9. Average Watch Time (Video Content)

Definition:

Average length of time users watch SayPro video content (on YouTube, Facebook, etc.)

Target Benchmark:

• Long-form content: 40–60% of total video
• Short-form (Reels, Shorts): 80–90% completion

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10. Lead-to-Customer Rate (Optional if CRM is integrated)

Definition:

The percentage of captured leads who become enrolled, paid, or active SayPro clients or students.

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Submission Guidelines:

• Frequency: Submit quarterly alongside post performance and audience data.
• File Format: PDF (narrative + charts), Excel/Google Sheet (calculations)
• Naming Convention:
  SayPro_KPIs_Q<Quarter>_<Year>_<EmployeeID>.xlsx/pdf
• Recipients: SayPro Posts Office, Strategic Monitoring Team, Marketing Royalty SCMR

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Why These KPIs Matter:

Tracking these KPIs:

• Enables data-driven decision making
• Provides a clear performance snapshot
• Supports accountability for campaign results
• Helps forecast audience and revenue growth
• Aligns SayPro activities with quarterly strategic goals