Here’s a SayPro Message Design Brief Template tailored for SayPro’s needs:

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SayPro Message Design Brief Template

1. Message Title:
Provide a clear, concise title for the message.

2. Date of Creation:
MM-DD-YYYY

3. Campaign/Initiative:
Specify the campaign or initiative this message supports.

4. Purpose / Goals:
What is the main objective of this message?
(e.g., drive engagement, increase conversions, promote event)

5. Target Audience:
Define the primary audience for this message.

• Demographics (age, location, role)
• Behavior or preferences
• Segment specifics (e.g., loyal customers, new subscribers)

6. Key Message:
Summarize the core information or offer to communicate.

7. Tone and Style:
Describe the tone of voice to use (e.g., friendly, professional, urgent).
Specify any brand voice guidelines to follow.

8. Channels of Delivery:
Email, SMS, Push Notification, Social Media, etc.

9. Call to Action (CTA):
What specific action should recipients take?
(e.g., click link, register now, download report)

10. Personalization Elements:
List any dynamic content or personalization to be included.
(e.g., recipient name, location, past purchase)

11. Timing & Scheduling:
Preferred send date and time.
Consider time zones and peak engagement periods.

12. Compliance Requirements:
Note any legal or privacy compliance considerations (e.g., GDPR).

13. Approvals Required:
List stakeholders who need to approve before sending.

14. Additional Notes:
Any other relevant details or instructions.

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Would you like me to create a fillable version of this template for SayPro’s use?