1. Review Current Categories & Assess New Category Needs
(January 2025 – March 2025)
Task 1.1: Analyze Existing Categories
- Review all SayPro Monthly Category Archives to assess existing categories.
- Identify underperforming or outdated categories that may need to be removed or updated.
- Gather insights from SayPro’s internal reports and SCMR-4 (SayPro Monthly Category Review – January 2025).
Task 1.2: Research Market Trends & Industry Developments
- Conduct research on recent trends in tenders, consulting, Google Ads, corporate training, and other SayPro-related services.
- Identify new products, services, or audience needs that may require new category creation.
- Utilize SayPro Market Research reports and SayPro Competitive Analysis insights for evaluation.
Task 1.3: Propose New Category Creation
- Based on findings, create a proposal for new categories and subcategories if needed.
- Submit the proposal to the SayPro Posts Office under the SayPro Marketing Royalty SCMR.
Task 1.4: Get Approval & Implement Updates
- Present recommendations to the SayPro leadership team for approval.
- Update SayPro archives and systems to reflect the new category structure.
2. SayPro Monthly Category Archives Management
(January 2025 – June 2025)
Task 2.1: Organize and Display Posts by Category
- Ensure that SayPro posts are correctly categorized under their respective archive pages.
- Implement SEO best practices for category pages to improve visibility.
- Test archive display functionality across SayPro platforms.
Task 2.2: Update SayPro Posts Office System
- Enhance category filtering and post-display mechanisms.
- Automate tagging and classification for posts to streamline archive updates.
Task 2.3: Content Optimization & Audit
- Review past content in each category and determine if updates or repurposing are needed.
- Archive outdated content and highlight trending or priority categories.
3. Integration with SayPro Marketing Royalty SCMR
(February 2025 – July 2025)
Task 3.1: Align Category Archives with Marketing Campaigns
- Ensure category updates reflect SayPro’s marketing and business strategies.
- Optimize category pages for Google Ads and PPC campaigns managed under SayPro.
Task 3.2: Monthly SCMR Reports & Performance Tracking
- Generate SayPro Monthly SCMR Reports on category performance.
- Track engagement, traffic, and conversions linked to specific categories.
- Implement adjustments based on performance insights.
Task 3.3: Prepare Mid-Year Evaluation (July 2025)
- Review category changes and performance over the six-month period.
- Present a mid-year progress report to SayPro leadership with recommendations for further improvements.
Key Deliverables & Deadlines
Task | Completion Date | Responsible Team |
---|---|---|
Review & assess current categories | 31 January 2025 | SayPro Posts Office, Marketing Team |
Propose new category structure | 15 February 2025 | SayPro Marketing Royalty SCMR |
Implement approved category changes | 28 February 2025 | SayPro Development Team |
Optimize and display posts by category | 31 March 2025 | SayPro Content Team |
Monitor category performance | Monthly (Jan – July) | SayPro Marketing Team |
Mid-Year Category Evaluation & Report | 01 July 2025 | SayPro Leadership |
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